Product Management
Beginner
Growth Product Management Essentials
Drive user acquisition, onboarding conversion, and long-term product retention.
Course Overview
Map user growth funnels, design friction-free onboarding flows, run rapid growth experiments, and build sustainable monetization loops.
What You Will Learn
Map acquisition, activation, retention, and monetization product funnels
Identify activation 'Aha!' moments using user behavioral cohort data
Design friction-free user onboarding experiences that accelerate time-to-value
Formulate rapid A/B growth experiment hypotheses with clear statistical goals
Reduce customer churn using targeted retention loops and re-engagement triggers
Tools & Technologies Used
Mixpanel
Amplitude
Figma
Google Analytics 4
Excel
Structured Curriculum
2 Modules · 4 Lessons · 120 Minutes Total
Module 1
Module 1: Funnel Mapping & Activation Optimization
2 lessons
Module 1: Funnel Mapping & Activation Optimization
Deconstruct user journey funnels and find activation milestones.
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Mapping the Pirate Metrics (AARRR) Funnel
Analyze conversion drop-offs between landing visits, signups, and core feature usage.
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Uncovering the Onboarding Activation Milestone
Inspect retention curves to isolate the early user actions that predict long-term retention.
Module 2
Module 2: Growth Experimentation & Retention Loops
2 lessons
Module 2: Growth Experimentation & Retention Loops
Run rapid product experiments and build habit-forming product loops.
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Designing High-Velocity Growth Experiments
Prioritize experiment backlogs using the ICE (Impact, Confidence, Ease) scoring model.
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Habit Loops & Re-Engagement Triggers
Design contextual email digests, push notifications, and in-app triggers.
Practical Project & Capstone Outcome
🚀 Capstone Project
SaaS Product Onboarding Conversion & Retention Audit
Analyze user funnel metrics for a sample SaaS app, identify activation bottlenecks, design an optimized onboarding flow, and write 3 high-impact growth experiment specs.
Prerequisites
- Basic product management or marketing analytics interest
Intended Audience
- Growth Product Managers seeking to optimize product growth funnels
- Founders and Product Marketers scaling user acquisition and retention
Instructor Information
E
Emma Watson
Course Author & Industry Expert
Emma Watson is a Growth Advisor and former Head of Growth who has scaled user acquisition for multiple Series-B tech startups.
Frequently Asked Questions
What product analytics tools are referenced?
Lessons demonstrate patterns in Mixpanel and Amplitude, but principles apply to any analytics stack.